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Luxury travelers want more than ever before, and hotels are borrowing a tactic used by Netflix and Amazon to keep up

10 days ago   |   By Business Insider

Gabriel Georgescu/Shutterstock
Guests at luxury hotels want to feel like they're in the comfort and familiarity of their own homes.
Because of that, personalized hotel services are shaping up to be one of the biggest trends in hospitality in 2019, predicts Alex Shashou, cofounder and president of hotel operations and guest management platform ALICE .
Much of it comes down to staff - similarly to Netflix , Amazon , and Postmates ' algorithms - remembering guests' preferences, and delivering on them.
As the demand for luxury shifts away from goods and increasingly toward experiences...
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