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What you need to know in advertising today

29 days ago   |   By Business Insider

Neil Jacobs/Netflix Facebook is the latest platform trying to stake its claim on the world of influencer marketing.
Facebook recently launched the Brand Collabs Manager, a tool that helps connect brands with social media influencers on its platform. Think of it as Tinder for brands, where they can swipe left or right on influencers based on their audience demographics and portfolio of previous sponsored work.
The tool is being welcomed by advertisers, as it has made their influencer search more efficient. But it threatens an entire cottage industry of talent-rep firms, specialist agencies...
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