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Three ways brands can benefit from adopting voice technology

2 days ago   |   By Business Insider

Voice assistants like Amazon's Alexa, Google's Assistant, Apple's Siri, and Microsoft's Cortana, are pegged to trigger a widespread transformation across the retail industry in the years to come.
The current interest in, and adoption of, voice assistants for commerce is being driven by recent technological breakthroughs, advantages of the tech over existing channels, and the development of voice apps.
As consumer demand for voice technology mounts, brands offering this functionality throughout the entire customer journey stand to gain in three key ways.
Not too long ago, if your friend had...
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