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Gap is betting its turnaround on $100 workout pants for men

4 monthes ago   |   By Business Insider

Courtesy of Gap
Gap is launching a new men's athletic wear brand called Hill City, which has an average price point of $80.
The company is doubling down on athletic wear to boost sales as it continues to be a bright spot in the apparel industry.
Lululemon is also focusing on men's clothing.
Gap is doubling down on athleisure to boost sales.
On Thursday, the retail giant announced the launch of Hill City, its new men's clothing brand that will be sold online and at its Athleta stores starting in mid-October. See the rest of the story at Business Insider NOW WATCH: What drinking diet soda...
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