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Why the buzzy direct-to-consumer lingerie company Lively thinks pop-ups are the future of retail

6 monthes ago   |   By Business Insider

Facebook/Lively
Speaking at Business Insider's IGNITION Redefining Retail event on Tuesday, Lively founder and CEO Michelle Cordeiro Grant said pop-up stores have been instrumental to building and expanding the company.
"People are fatigued of looking at their phones," Grant said. "What these pop-ups allow them to do is engage in the moments and experiences they're really interested in while transacting without all of the friction."
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Fall Risk founder says that bucking the 'frictionless' retail trend helped him grow his company, which he started with a phone number that people called to buy clothes

Fall Risk founder says that bucking the 'frictionless' retail trend helped him grow his company, which he started with a phone number that people called to buy clothes

6 monthes ago   |   By Business Insider

AP Images
Fall Risk founder and design director John Targon said during a session at Business Insider's IGNITION: Redefining Retail conference in New York City on Tuesday that bucking the trend of "frictionless" retail helped his company grow.
When Targon founded his company in early 2019, Fall Risk customers had to call a company phone number, 212-982-RISK, to order clothing and interact with the brand.
Maggie Winter, CEO and cofounder of AYR, whose company FaceTimes its customers, said that building connections and personal relationships with shoppers is essential.
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These are the 6 trends that will define online retail this year

These are the 6 trends that will define online retail this year

6 monthes ago   |   By Business Insider

Crystal Cox / Business Insider
Speaking at Business Insider's IGNITION Defining Retail event, Geoff Ramsey, co-founder and chief evangelist of eMarketer , said to look out for six major online shopping trends in 2020 - including the rise of mobile commerce, frictionless shopping, and decreased shipping times.
"Mobile is by far the fastest-growing retail commerce channel," he said. "Those phones are really active buying machines."
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What you need to know about Kansas' US Senate election between Roger...

What you need to know about Kansas' US Senate election between Roger Marshall and Barbara Boiler

Associated Press GOP Rep. Roger Marshall is running against Democratic State Senator Barbara Bollier to replace retiring Sen. Pat Roberts in Kansas. Bollier will face an uphill... Read more ...

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Governor Andrew Cuomo: New York Schools can reopen because 'we've been smart...

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These $50,000 'typhoon-resistant' luxury tented lodges designed in Vietnam...

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The Trump campaign ran a contest offering donors a dinner with Trump that...

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US stocks decline as Trump order targeting Chinese apps overshadows...

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Travel reservations have plummeted 91% and won't be back until there's a...

Travel reservations have plummeted 91% and won't be back until there's a vaccine, says Booking Holdings CEO

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A PwC exec says the global pandemic has accelerated the future of work by 5...

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Germany will test all arrivals from 'risky' countries like the US as daily...

Germany will test all arrivals from 'risky' countries like the US as daily new cases top 1,000 for the first time in 3 months

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After months of fighting with Apple, Facebook is finally launching its...

After months of fighting with Apple, Facebook is finally launching its gaming app on iOS - without any games

AP; Francois Mori/AP Facebook is launching its Facebook Gaming app on iOS, four months after it launched on Android. Although the app is primarily for streaming games, it has a... Read more ...