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Indian film tourism has potential to generate $3 billion by 2022, says EY

8 days ago   |   By Travel and Tourworld

Cinema today plays a significant role in an Indian's life and in some form or the other influences their decision making. Based on this fact Film tourism has developed as a concept. Like the desire of an individual to wear similar brand and style of clothes used by the film stars, or use the products used by them, the idea of film tourism is to create a desire to visit the location portrayed in films.
In India film tourism has a scope to generate $3 billion by 2022 as there is potential for up to one million film tourists to visit the country by 2022. However, to achieve this potential...
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