Tourism > Tourism

Kenya's deputy president stresses the need of marketing for unlocking its tourism potential

4 monthes ago   |   By Travel and Tour World

Deputy President of Kenya William Ruto has asked the tourism sector to review its marketing strategy as part of its efforts to attract more tourists to the country. He stressed that there is need to make a decisive and strategic change for making sure that Kenya's tourism reaches its peak soon.
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Tourism marketing must be developed to identify its true potential

Tourism marketing must be developed to identify its true potential

4 monthes ago   |   By Travel and Tour World

In the last three financial years, the Government has had calculated plans to endorse tourism.This was shown in the budget allocations committed to marketing Uganda, at present which stands at Shs17b up from a paltry Shs1.1b.
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Tourism marketing must be developed to identify its true potential

Tourism marketing must be developed to identify its true potential

4 monthes ago   |   By Travel and Tourworld

In the last three financial years, the Government has had calculated plans to endorse tourism.
This was shown in the budget allocations committed to marketing Uganda, at present which stands at Shs17b up from a paltry Shs1.1b.
As anticipated Matia Kasaija, the Finance minister will this afternoon make purposeful increments to Uganda Tourism Board to market Uganda.
In that regard, exact Shs30b has been allocated.
Though, in the midst of all this increased allocations, tourism revenues has stagnated at $1.4b with a low visitors' number of nearly 1.4 million.
This as per Amos Wekesa, who has...
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