Tourism > Traveling

LiveRamp & ADARA to push people-based marketing in travel sector

9 days ago   |   By Travel and Tourworld

Today at the Skift Tech Forum, LiveRamp declared a partnership with ADARA, the richest travel data co-op in the world, to deliver people-based marketing solutions in travel and tourism sector for proficient targeting, measurement, and personalization. Through this special partnership, travel marketers, digital marketers, and media agencies will now be in a position to market more efficiently and gain better visibility across the travel planning journey into their consumers and customer lifetime value with people-based intelligence.
LiveRamp is an Acxiom®company and one of the most...
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