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What Google's anti-tracking moves mean for advertisers

Posted On: Apr 13, 2021   |   Posted By: Business Insider

Good morning and welcome to Insider Advertising for March 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on: What Google's anti-tracking moves mean for advertisers. The big ad accounts up for grabs. E-commerce M&A. If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media. Tips, comments, suggestions? Drop me a line at LJohnson insider.com or on Twitter at LaurenJohnson.
Google CEO Sundar Pichai.
JOSH EDELSON/Getty
Google's move away from targeted advertising threatens to upend marketers' scramble to save digital ads Google's plans to nix ad tracking has big implications for adtech companies, brands, and publishers. Advertisers will shift toward collecting their own consumer data and targeting them contextually, experts said. The move will likely make Google's ad business more powerful, ad execs predicted. Read the story.
Regis Duvignau/Reuters 18 giant advertisers from Unilever to Infiniti that are scrambling to hire ad agencies, and...

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