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UNWTO: Refreshed WTM Ministerial Summit to Tackle Innovation & Technology Investment

Posted On: Sep 24, 2018   |   Posted By: Travel and Tourworld

UNWTO: Refreshed WTM Ministerial Summit to Tackle Innovation & Technology Investment

This year's World Travel Market will introduce a disruptive new format to the long-running UNWTO/WTM Ministerial Summit. With the private sector crucial in setting the tourism agenda, private sector leaders will be involved for the first time via a panel on investment in tourism technology. This will be followed by a round table of both ministers and private sector to discuss a way forward for tourism that includes stronger public-private partnerships and an agenda for the sector's digital transformation.
The 2018 Summit will be hosted by CNN's Richard Quest, anchor of Quest Means Business. Developing an innovation ecosystem, data-driven decision making, digital destination branding, and the role of government and policy in smart tourism management are among the topics to be addressed this year.
The Summit reflects on a hyper-connected and informed world where tourists are one click away from their next destination and share their interests and emotions in real-time - and where technological advances...

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