Wellness

Apple does not seem to mind using leaked photos of the iPhone XS in its official marketing

10 monthes ago   |   By Business Insider

Apple
On August 30, Apple blog 9to5Mac published an official marketing photo of the new iPhone XS and XS Max two weeks before Apple unveiled the new iPhones to the public.
During its keynote presentation on Wednesday, Apple used the same photo of the iPhone XS that was leaked by 9to5Mac, and that same photo is also the first thing you see when you visit Apple.com.
Apple doesn't like leaks, or leakers, so it's strange the company didn't choose another photo for its marketing, as it's a continual reminder that the photos leaked earlier were indeed the real deal.
On August 30, a small blog...
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The most impressive feat of this year's iPhone launch is one Apple didn't talk about onstage: Successfully normalizing the $1,000 smartphone

The most impressive feat of this year's iPhone launch is one Apple didn't talk about onstage: Successfully normalizing the $1,000 smartphone

10 monthes ago   |   By Business Insider

Justin Sullivan/Getty Images
Apple unveiled its $1,100 iPhone XS Max on Wednesday and the audience in Cupertino just nodded along with the new price tag.
The "budget" alternative starts at $750 for the iPhone XR.
The most impressive feat of this year's launch is that Apple has managed to make exorbitant the new normal.
The company took a chance that people would pay exorbitant sums for the latest and greatest gadget, and consumers proved it right.
A year ago, word leaked that Apple was planning to unveil a thousand-dollar iPhone, and people gasped. "The new iPhone's key feature is its...
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