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Verizon's data dreams, denied

Posted On: May 18, 2021   |   Posted By: Business Insider

Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including: Jitters inside Verizon Media Group ; JetBlue picks a new agency ; Peloton malfunctions. First, we're seeking nominations for the world's most innovative CMOs. Submit here .
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FILE ont of a displayed cyber code and keyboard
Reuters
Verizon's privacy problem Privacy concerns are casting a big shadow over the ad world. It's top of mind for every advertiser with Apple now limiting access to user data. It's one of the big presenter buzzwords at this week's IAB NewFronts, digital media's big annual showcase. And it's loomed over Verizon, which just sold off its media and adtech properties , ending a years-long effort to stitch together its user data with content and tech to take on Google and Facebook for digital advertising. Advertisers expressed frustration...

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